Skip to main content

e-readers and advertising on newspapers


Yesterday I wrote a quick note on Kindle DX, the new e-reader from Amazon, and today on The Independent I've found an article titled "Hold the front page: newspapers have a future" (see picture, taken this afternoon from Tate Modern).


Statistics say clearly that advertising in newspapers is going down rapidly (starting well before the 2008 internation crisis), so in this area, like on the web, there's more and more focus on context advertising. Less costs, higher conversion rates.

e-readers can be, more than just an interesting gadget, a tool to access "custom" advertising and ad-hoc contents. It would be nice to read your favorite magazine, select some additional content, find deals on what you're interested in and... buy it straigth away!

But I was also thinking: is an e-reader really needed? Or maybe manufacturer of mobile devices, already accessing Internet via WiFi and 3G, should just provide a big, plug&play screen, optimized for reading? Rather than spending 350P for the Kindle DX, I'd spend half of it for a portable screen to attach to an iPhone...

Popular posts from this blog

Troubleshooting TURN

  WebRTC applications use the ICE negotiation to discovery the best way to communicate with a remote party. I t dynamically finds a pair of candidates (IP address, port and transport, also known as “transport address”) suitable for exchanging media and data. The most important aspect of this is “dynamically”: a local and a remote transport address are found based on the network conditions at the time of establishing a session. For example, a WebRTC client that normally uses a server reflexive transport address to communicate with an SFU. when running inside the home office, may use a relay transport address over TCP when running inside an office network which limits remote UDP targets. The same configuration (defined as “iceServers” when creating an RTCPeerConnection will work in both cases, producing different outcomes.
Read more

Extracting RTP streams from network captures

I needed an efficient way to programmatically extract RTP streams from a network capture. In addition I wanted to: save each stream into a separate pcap file. extract SRTP-negotiated keys if present and available in the trace, associating them to the related RTP (or SRTP if the negotiation succeeded) stream. Some caveats: In normal conditions the negotiation of SRTP sessions happens via a secure transport, typically SIP over TLS, so the exchanged crypto information may not be available from a simple network capture. There are ways to extract RTP streams using Wireshark or tcpdump; it’s not necessary to do it programmatically. All this said I wrote a small tool ( https://github.com/giavac/pcap_tool ) that parses a network capture and tries to interpret each packet as either RTP/SRTP or SIP, and does two main things: save each detected RTP/SRTP stream into a dedicated pcap file, which name contains the related SSRC. print a summary of the crypto information exchanged, if available. With ...
Read more

Testing SIP platforms and pjsip

There are various levels of testing, from unit to component, from integration to end-to-end, not to mention performance testing and fuzzing. When developing or maintaining Real Time Communications (RTC or VoIP) systems,  all these levels (with the exclusion maybe of unit testing) are made easier by applications explicitly designed for this, like sipp . sipp has a deep focus on performance testing, or using a simpler term, load testing. Some of its features allow to fine tune properties like call rate, call duration, simulate packet loss, ramp up traffic, etc. In practical terms though once you have the flexibility to generate SIP signalling to negotiate sessions and RTP streams, you can use sipp for functional testing too. sipp can act as an entity generating a call, or receiving a call, which makes it suitable to surround the system under test and simulate its interactions with the real world. What sipp does can be generalised: we want to be able to simulate the real world tha...
Read more